Two intrepid, young men C. Jayakrishnan and Saju Chacko started Caravel Logistics twelve years ago. Both of them had already had several years of experience in the line of shipping services. They noticed that customer service in terms of time, reliability and promptness was generally not easily found in the arena of total logistics. Due to this they thought that if such factors were given more than a casual importance, there would be value-creation and establishing an enviable reputation within a short time would be on the cards.